Google Analytics

Integrating Google Analytics with Tonic will allow you to track conversions made through the Tonic ticket widget on your website. 

The widget coding, which will need to be added to the back-end of your website, can be found through the Ticket Widget tab of your event admin. 

To help provide you with a deeper insight into your marketing efforts, cross-domain tracking will allow you to drill down the data to view the source of conversions (for example, Facebook, Instagram or 3rd party websites).

Step 1

 SET UP GOOGLE ANALYTICS  
  • Log into Google Analytics and select Admin
  • Select the correct property and click Property Settings
  • Note down Tracking ID 
SYNC GOOGLE ANALYTICS WITH TONIC
  • Log into admin and select Manage
  • Go to Sales Tracking tab and select Google Analytics
  • Paste your GA Tracking ID into the Configure box and save 


This will provide basic conversion tracking from the widget. For more thorough tracking, follow the Cross Domain Tracking Set Up below: 

Step 2

CROSS-DOMAIN TRACKING

Cross Domain Tracking allows Google Analytics to share a user session from your website to the Tonic Checkout. This brings through more information about the current user, including their referral source.

CROSS-DOMAIN TRACKING SET UP

To use Cross Domain Tracking with the widget, you must add the Linker plugin to your Existing Google Analytics code. By doing this, the ticket widget is then able to pass details of the current user session to the Checkout. 

Linker Plugin code: 

<script>
    ga('require', 'linker');
    ga('linker:autoLink', ['designmynight.com'], false, true);
</script>

Once added, the analytics code on your website should look like the below (Replacing UA-XXXXXXXX-X with your own unique Analytics ID).



GOOGLE ANALYTICS EVENTS

On a complete checkout, Tonic will send the following Google Analytic Event: 



VIEW CONVERSIONS 

Event > Top Events > Checkout Event 

VIEW CONVERSION SOURCE

Event > Top Events > Checkout Event > Secondary Dimension > Acquisition > Source/Medium 

GOAL TRACKING  

If you’re interested in tracking goals in Google Analytics, check out our guide here: https://tonic.uservoice.com/knowledgebase/articles/1909636-google-analytics-goal-tracking




Feedback and Knowledge Base