Follow the steps below to successfully sync Facebook Pixel to your event:
1. Log into your Facebook Pixel account and click Connect a Data Source
4. Click Manage on your Event
5. Select Sales Tracking
6. Select Facebook Pixel tab
7. Enter Pixel ID into the Configure box, which is the 15 digit number underneath your Pixel name
8. The Pixel will now automatically track purchases within Facebook admin
Download the Facebook Pixel Helper app to test whether your Pixels are running correctly. Enter the checkout of your event and check the app to see if the Pixel is active.
We send both:
InitiateCheckout: Event which is sent at the start of the checkout process
Purchase: This is sent when someone completes the checkout process. This event will also include cart total value.