Event Listing Best Practise
- The title should be snappy but include keywords to make it stand out to browsing customers e.g. rather than 'Scream Fest', calling your event 'Scream Fest: An Immersive Halloween Experience' is more attention-grabbing and informative.
- Use high-res imagery and add at least five pictures to your gallery. Pictures should provide customers with clear insight into what they can expect from the event e.g. include images of the venue, customers having fun at previous similar events, and food and drink pictures if relevant. More info about pictures and videos here.
- Use the 'Ticket Description' section to upsell what's included in the ticket e.g. 'Ticket includes two-hour immersive experience plus welcome drink'.
- Once the event is live, check it over from a customer's POV to ensure you're happy with how it looks. Put yourself in the customers' shoes and think about whether the imagery and information given would be enough to make you want to spend your money on attending this event. Directions on how to find the customer-facing link here.
DO:
- Use engaging, informative text
- Clearly highlight the events USPs (doing so in bullet points can be effective)
- Add a FAQ section so that the customer can easily find useful information
- Include menu information if it's a food or drink focused event
- Include long paragraphs of text; browsing customers may lose interest
- Add images to the description; use the imagery gallery instead
- Add too many hyperlinks as this takes customers away from where they can purchase tickets
Here is an example of a suggested event description format:
